mission audit
I keep seeing talented mission-driven people struggle to explain what they do and achieve results. "The pattern is always the same: [describe it]" "You can see it immediately when you look at their website..." There’s often either too much going on or too little going on. Sometimes, mission-driven people treat their mission like a collection of projects and the end result looks scattered without too much impact to be seen. Other times, these very talented people are so focused on the mission that they forget themselves from the equation. If others can’t see the person behind the mission, it loses credibility and pull.
These simple but common mistakes keep happening because often people doing real impact work are completely alone, overthinking and wearing too many hats at once.
Over the years, I've worked with academics, nonprofit leaders, consultants—all facing versions of this challenge. But increasingly, I've been drawn to a specific group: creative multi-passionate people, someone I have identified with myself.
I’ve noticed that creatives are largely missing from the spaces where the future of the world is being decided. And I think we need to fix that.
Here's what I've learned about this particular challenge for creatives. You’re not making the change you could be making if you don’t fully identify with it and make your mission visible to everyone you encounter. However, being a multipassionate creative myself I know that this is hard to do. That’s why I’m here and why I’ve created the Mission Audit.
The Mission Audit is a service that takes some of the load off your shoulders and helps you see yourself through someone else’s eyes.
I look at everything—your website, your bio, your LinkedIn, whatever you send me—and then we spend an hour together where I show you:
Where your mission is hiding
Why people are confused about what you do
What opportunities you're missing because of weak positioning
The specific changes that would make everything click
This isn't about perfection. It's about clarity. It's about making sure that when someone lands on your website or reads your bio, they immediately understand what you're trying to create in the world—and want to be part of it.
If you're a creative person trying to create change, and your online presence doesn't reflect that yet, I'd love to help you fix it.
do you have an online presence that doesn’t reflect the work you care about the most? This might be the unlock you need.
What You Get
This is a 60-90 minute intensive diagnostic session, not a generic website review.
Before Our Call:
You send me your website, LinkedIn profile, bio, and any other materials you want me to review
I spend time studying your presence and identifying patterns, gaps, and opportunities
I come prepared with specific observations about YOUR work (not generic advice)
During Our Live Session:
We'll spend 60-90 minutes together on Zoom where I'll walk you through:
✓ The Mission Clarity Diagnosis
Where is your mission actually clear? Where is it buried or missing?
What story is your online presence currently telling—and is it the right story?
Where are you leading with skills when you should be leading with vision?
✓ The Positioning Gaps
Why people are confused about what you do (and how to fix it)
What your current presence is attracting vs. what you want it to attract
The disconnect between your day job and your mission work—and possibilities on how to bridge it
✓ The Opportunity Map
What business opportunities are you missing because of unclear positioning?
Where should you be visible that you're not?
What assets do you need that you don't have yet?
✓ The Priority Plan
The 3-5 highest-impact changes you could make
What to tackle first, second, third (based on your specific situation)
Quick wins vs. longer-term platform building
✓ The Honest Conversation
I'll ask you the uncomfortable questions ("Is this actually what you want to be known for?")
I'll call out when something sounds good but isn't true
I'll help you see patterns across your work you haven't noticed
This isn't me reading you a report. It's a real conversation where breakthroughs happen.
After Our Call:
Full recording of our session so you can reference it anytime
Written summary with your prioritized action items
1 round of email support when you start implementing
Who is the mission audit for?
✓ You have multiple roles/talents, a mission for change, and an online presence that doesn't reflect what you're actually about. You could be a creative person with multiple talents (designer, writer, speaker, organizer) trying to create change in the world, an academic building public platforms alongside their research, a nonprofit leaders expanding their personal impact beyond their organization, a consultant or thought leader navigating mission-driven work.
✓ You have a website or online presence that's not getting the results you want—wrong opportunities or no opportunities
✓ You know what you care about but struggle to articulate it clearly (or your website doesn't reflect it at all)
✓ Your online presence makes you look like a generic freelancer when you're really trying to build a platform for your mission
✓ You're getting client work that pays bills but doesn't push your mission forward—and you want to attract better-aligned opportunities
✓ You're ready to make changes based on honest feedback (even if it's uncomfortable)
✓ You want an outside perspective from someone who's worked with dozens of multi-talented, mission-driven creatives
It’s not for you if…
✗ You have no online presence yet—no website, no LinkedIn, nothing to audit (You'd be better served by starting with clarity work before building anything)
✗ You just want validation for what you're already doing and aren't open to making real changes
✗ You're looking for someone to write your copy for you (This is diagnostic and strategic—implementation is up to you, or we can discuss working together further)
✗ You're building a lifestyle business or personal brand with no mission focus (There are other people who can help you better with that)
✗ You're not willing to invest in yourself or your mission right now
Investment: €245
What's included:
Pre-audit review of all your materials
60-90 minute live diagnostic session
Session recording
Written summary with prioritized recommendations
1 round of email support after session
Payment plans available—ask during booking.
How much does it cost?
WHY TRUST ME WITH THIS
I don't have testimonials for this specific audit yet—I'm launching it now. But here's what I do have:
My Background:
I spent years in consultancy helping organizations clarify their positioning and messaging. I've seen what works and what doesn't across dozens of contexts. I left that world because I wanted to work with people trying to create real change, not just build brands.
Who I've Worked With:
I've helped mission-driven creatives, multi-hyphenates, and changemakers find their through-line and reorganize their presence around what actually matters. The pattern is always the same: talented people, important work, invisible because their positioning is off.
My Own Journey:
I'm a multi-talented creative myself. I've lived the struggle of "how do I explain what I do?" I've rebuilt my own presence multiple times. I know what it feels like to have a mission buried under freelance work. That's why I can help you see what you can't see.
What Makes This Different:
I'm not a generic brand strategist or copywriter. I specifically work with creative people trying to create change. I understand the tension between paying work and mission work. I know why "find your niche" advice doesn't work for us. And I've developed frameworks specifically for multi-hyphenates who need to organize around mission, not skills.
The Guarantee:
If you show up prepared (send me your materials ahead of time) and engage honestly in our conversation, you will leave with clarity you didn't have before. If for any reason you feel the session wasn't valuable, let me know and I'll refund you. No questions asked
I have over 10 years of experience helping experts and creatives actualise their projects, establish themselves as experts and get stuff done.
I’ve published two books on managing the pressures of working life while staying true to your ambitions and taking care of yourself.
I have degrees in social sciences, coaching, and yoga. Before embarking on my coaching career, I held managerial positions within creative agencies. I’ve worked with businesses, creatives, academia, non-profits, and the public sector. I've also changed countries more than once to create the lifestyle I’m after.
In addition to coaching, I have creative skills in writing and visual design. My career media and this website, including their visual identity, were made by me (logo excluded; that was a gift from an awesome friend <3). This goes to say, that I don’t wait around to be perfect at something but learn by doing and watching others. I get things done and empower my clients to do the same.
You can learn more about my background on LinkedIn.
FAQ
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That's fine. As long as you have something for me to review (even if it's just a LinkedIn profile and a bio), we can do the audit. I'll look at whatever you have and show you where the gaps are.
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Yes—send me your website URL, LinkedIn profile, bio, and any other materials (pitch decks, speaker one-sheets, etc.) at least 48 hours before our session. The more I can review beforehand, the more valuable our time together will be.
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Many people do! After the audit, if you want ongoing support to actually implement the changes, I offer a Build Your Presence Program. We can discuss that at the end of our session if it feels like a fit.
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Book a free 15-minute discovery call with me first. We'll talk through where you're stuck and whether this audit is the right starting point for you.
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No. This is strategic and diagnostic. I'm not going to rewrite your homepage for you (though I can recommend changes). I'm showing you what's not working and why, based on understanding mission-driven creative businesses. If you want implementation help after that, we can talk about next steps.
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I specialize in mission-driven creatives—designers, writers, speakers, artists, organizers. However, I’ve also worked with academics, consultants and non-profit leaders so if that’s you, let’s hop on a call.
More About My Philosophy
Ready to See What You Can't See?
If you're tired of your online presence not reflecting what you're actually trying to create in the world—let's fix it.
Book your Mission & Presence Audit and I'll show you exactly where your mission is hiding and what needs to change.
Or not sure yet? Book a free 30-minute discovery call and we'll figure out if this is right for you.
